| 标题 | From Home To Help |
| 广告公司 | M&C Saatchi Group |
| 广告战役 | Help Us, Help You |
| 广告主 | NHS England |
| 品牌 | NHS England |
| Posted | 12月 2022 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | NHS England has launched a new multichannel campaign to drive more people to use its 111 online service, as part of its ongoing ‘Help Us, Help You’ communications strategy. The push was developed in partnership with M&C Saatchi London. The new campaign aims to drive more people to use NHS 111 online as an alternative to A&E. It seeks to encourage patients to access the 111 online service when they have an urgent but non-life-threatening medical concern. A lack of understanding about the 111 online service is the biggest barrier to people using it, so the push aims to educate and inform people, showcasing how the service can be used and for what ailments, along with explaining the triage process it provides to get you the help you need. The campaign brings to life the idea that every click on the 111 site brings you closer to expert help. This is dramatised in a warm, playful, 30-second TV spot called “From home to help”, directed by That Jam at EYELINE, which imagines people who are using the service being whisked out of their front doors still on their sofas or in bed, tapping their way through the streets dressed in their dressing gowns and whizzing along towards the help they need. |
| 媒体类别 | 电视 |
| 长度 | |
| Edit House | Marshall Street Editors |
| 创意合伙人 | Guy Bradbury |
| 创意总监 | Tom Kennedy |
| Senior Creative | Sam Turk |
| Senior Creative | Paul Robbins |
| Strategy Director | Richard Storey |
| Strategist | Hannah Thomson |
| Business Director | Angus Maclay |
| 客户总监 | Katie Mandel |
| Senior Account Manager | Emma Lowrey |
| Designer | Fatima Oldendorf |
| Designer | Alan Clarkson |
| 项目经理 | Louis Cubbon |
| Senior Film Producer | Gareth Williams |
| 制作公司 | EYELINE |
| directors | That Jam |
| 制片 | Jack Bradley |
| 1st AD | Ali Copeland |
| 摄影指导 | Sam Meyer |
| 制作设计师 | Charlie Hippesley |
| VFX Company | Gray Matter |
| Costume | Florence Jones |
| HMU | Louise Hinton |
| Casting | Lesley Beastall |
| 剪辑师 | Chris Walker |
| Online Post | Rascal Post |
| 创意总监 | Andrew Wood |
| 执行制片 | James Beck |
| 2D | John Thornton |
| 2D | Holly McLean |
| 2D | Jason Farrow |
| Colorist | James Bamford |
| 音效设计公司 | Aaron Taffel |
| Color Producer | Jai Mhach Durban |
| audio producer | Madeline Lebel |
| 音乐公司 | DLMDD |