标题 | Brent |
广告公司 | Publicis Mojo Sydney |
广告战役 | Hidden Truths - Nescafé |
广告主 | Nestlé |
品牌 | Nescafé |
Posted | 4月 2008 |
产品 | Antioxidants |
行业领域 | 咖啡,茶,巧克力饮料,早餐饮料 |
广告口号 | Coffee is a Natural Source of Antioxidants |
剧情简介 | Hidden Truths. The revelations of Ballet Dancers, train drivers, wrestlers, twins and coffee beans. |
哲学 | The idea was to use real people, with real hidden truths, as a believable way of delivering the truth about the coffee bean. |
问题 | The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. |
结果 | The truths shared are personal and real. The people and locations are real. Nothing is fabricated. At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each persons hidden truth. |
媒体类别 | 影视 |
长度 | |
更多信息 | www.hiddentruths.com.au/ |
制作公司制片 | Angela Bray |
音效设计公司 | Aleesha Dibbs |
广告公司制片 | Jasmin Ferguson |
美术指导 | Kirsty Gavin |
文案 | Dean Hunt |
音效设计公司 | Nick Maher |
导演 | Fiona McGee |
剪辑师 | Simon Njoo |
Other | Florence Tourbier |
创意总监 | Micah Walker |