| 标题 | Picnic |
| 广告公司 | Clemenger BBDO |
| 广告战役 | Binge Drinking - Alcohol Advisory Council of New Zealand |
| 广告主 | Alcohol Advisory Council of New Zealand |
| 品牌 | Alcohol Advisory Council of New Zealand |
| Posted | 5月 2007 |
| 产品 | Anti Binge Drinking |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息 |
| 广告口号 | It's not the drinking. It's how we're drinking. |
| 剧情简介 | The campaign demonstrates the misery caused when alcohol takes over. It is sympathetic and non judgemental. A diverse range of problem drinkers have one thing in common - pain. |
| 哲学 | Help is just a call away. The Alcohol Drug Helpline understand the pain of alcohol misuse. |
| 问题 | Get problem drinkers who feel trapped in a world ravaged by their drinking, to take the first step to getting their life under control. |
| 结果 | Double the number of calls to the helpline. |
| 媒体类别 | 平面 |
| 美术指导 | Brigid Alkema |
| 文案 | Brigid Alkema |
| 执行创意总监 | Philip Andrew |
| 客户总监 | Shelley Dalton |
| Graphic Designer | Geoff Francis |
| 创意总监 | Mark Harricks |
| 摄影师 | Jono Rotman |
| 美术指导 | Paul Young |
| 文案 | Paul Young |
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