标题 | Office |
广告公司 | Clemenger BBDO |
广告战役 | Binge Drinking - Alcohol Advisory Council of New Zealand |
广告主 | Alcohol Advisory Council of New Zealand |
品牌 | Alcohol Advisory Council of New Zealand |
Posted | 5月 2007 |
产品 | Anti Binge Drinking |
行业领域 | 反对吸毒、酗酒及吸烟讯息 |
广告口号 | It's not the drinking. It's how we're drinking. |
剧情简介 | The campaign demonstrates the misery caused when alcohol takes over. It is sympathetic and non judgemental. A diverse range of problem drinkers have one thing in common - pain. |
哲学 | Help is just a call away. The Alcohol Drug Helpline understand the pain of alcohol misuse. |
问题 | Get problem drinkers who feel trapped in a world ravaged by their drinking, to take the first step to getting their life under control. |
结果 | Double the number of calls to the helpline. |
媒体类别 | 平面 |
美术指导 | Brigid Alkema |
文案 | Brigid Alkema |
执行创意总监 | Philip Andrew |
客户总监 | Shelley Dalton |
Graphic Designer | Geoff Francis |
创意总监 | Mark Harricks |
摄影师 | Jono Rotman |
美术指导 | Paul Young |
文案 | Paul Young |