| 标题 | Teen Cat |
| 广告公司 | adam&eveDDB |
| 广告战役 | Cats Lose Their Cool |
| 广告主 | Mars Petcare |
| 品牌 | Temptations |
| 首次发布日期 | 2023 / 2 |
| 行业领域 | 宠物食品、宠物保健产品及服务 |
| 哲学 | The TEMPTATIONS brand, the makers of America’s #1 cat treats*, are expanding their offerings to the mealtime category for the first time with their new TEMPTATIONS Adult Dry Cat Food. The new offering is available exclusively at Walmart, before expanding to additional retailers in the fall. The brand is also releasing a new treat product called TEMPTATIONS TENDER FILLS™ treats and introducing a new brand platform: CATS LOSE THEIR COOL™. The new CATS LOSE THEIR COOL platform – led by creative agency adam&eve DDB London – is a playful take on cats’ reactions to the irresistibility of TEMPTATIONS products. Informed by Google Trends and social analytics, the team found that cat owners often poke fun at their cats’ independence and coolness. With that in mind the new CATS LOSE THEIR COOL ads feature felines as typical “cool” archetypes – like a teenager, a fashionista, an artist and food critic – and show how the irresistibility of TEMPTATIONS treats and food can make cats come running, breaking down the barrier of even the coolest of cats. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 剪辑公司 | Marshall Street Editors |
| 音效 | Factory Studios |
| 广告经理 | Jean-Paul Jansen |
| 广告经理 | Edwin Padilla |
| 广告经理 | Ellora Esbrook |
| 广告经理 | Gilda Bailey |
| 广告经理 | Hannah Olsen |
| 广告经理 | Crosby Wright |
| 广告经理 | Annie Pulizzi |
| 首席创意官 | Richard Brim |
| 创意团队 | Ben Robinson |
| 创意团队 | Mike Whiteside |
| 创意总监 | Colin Booth |
| 创意总监 | Ben Stilitz |
| 广告公司制片 | Jess Middleton |
| Executive Strategy Director | Nick Hirst |
| Planning Director | Jack Spicer |
| Senior Planner | Liora Ingram |
| Junior Planner | Lucy Wilson |
| Senior Project Manager | Becky Faloju |
| Group Managing Director | Miranda Hipwell |
| Business Director | Skye Stoppani |
| 客户总监 | Harriet Carter |
| 客户总监 | Sarah Cornish |
| 客户总监 | Kathryn Armstrong |
| 客户经理 | Alexandra Burchett |
| Executive Content Director | Jess Taylor |
| Social Director | Phoebe Wright |
| Social Creative | Judith Tulkens |
| Executive Content Producer | Stephen Mead |
| Post-production Producer | Olivia Hards |
| Head of Motion Graphics | Ed Christie |
| Motion Director | Hash Khan |
| Print Producer | Olly Ravaux |
| Senior Business Affairs Manager | Gemma Davies |
| 制作公司 | Smuggler Films |
| 导演 | Randy Krallman |
| 制片 | Gustav Geldenhuys |
| 制作经理 | Adam Evans |
| 后期制作 | Black Kite Studios |
| VFX Shoot Supervisor | Chris Mortimer |
| Colorist | George Kyriacou |
| VFX Supervisor | Bruno Fukumothi |
| Compositing | Srinivasan Chandrasekaran |
| 制片 | Paul Branch |
| 剪辑师 | Matt Pochettino |
| Assistant Editor | Nicole Angliss |
| Assistant Editor | Rebecca Spaven |
| Editorial Producer | S.J. O’Mara |
| Sound Design and Mix | Jon Clarke |
| Sound Design and Mix | Dan Beckwith |
| Assistant Sound Designer | Harry Boyce |
| Sound Producer | Beth Massey |
| PR Agency | Weber Shandwick - London |
| PR VP, Client Experience | Caitlin Immel |
| PR Account Director | Samantha Barron |
| PR manager | Madison Miller |
| PR Senior Associate | Ellie Halter |
| PR Senior Associate, Media Relations | Jaime Castile |
| 媒介公司 | EssenceMediacom |
| Media Director, Planning | Melanie Sayed |
| 媒介企划 | Ella Farruggia |
| Media Planning Supervisor | Faith Torppey |