标题 | An Unexpected Day at the Drive Thru |
广告公司 | The Marketing Store Ltd |
广告战役 | An Unexpected Day at the Drive Thru |
广告主 | McDonald's |
品牌 | McDonald's |
首次发布日期 | 2015 / 9 |
行业领域 | 餐馆与快餐 |
广告口号 | Good Times |
剧情简介 | The film follows a number of real families in their cars driving through the drive thru. Once they place their order we see them being informed that their meal has been paid for by a mystery customer driving a car ahead of them in the queue. As they try to work out who the mystery person is, the car starts to take off and fly. |
哲学 | The stunt is part of McDonald’s ‘good times’ brand campaign, which celebrates the role McDonald’s plays in customers’ lives |
媒体类别 | Web Film |
长度 | |
广告经理 | Marie Emery |
广告经理 | Jo Eskell |
广告经理 | Anna Cooke |
执行创意总监 | Sav Evangelou |
文案 | Ross Nance |
美术指导 | Rachael Burkinshaw |
客户企划 | Tuula Rea |
客户经理 | Emma Maynard |
客户经理 | Laura Warwick |
客户经理 | Kahli Clisby |
Creative technologist | Tom Foreman |
媒介公司 | OMD |
制作 | Maverick |
执行制片 | David Wilson |
制作经理 | John Manning |
剪辑师 | Chloe Barker |