| 标题 | Alfa Romeo Tap Race |
| 广告公司 | GTC |
| 广告战役 | Alfa Romeo tap Race |
| 广告主 | Alfa Romeo |
| 品牌 | Alfa Romeo |
| 首次发布日期 | 2019 / 9 |
| 行业领域 | 大型及豪华轿车 |
| 剧情简介 | BRIEF - Alfa Romeo is born from the passion for racing, but only a small part of its Instagram followers have had a test drive. How can we convert that passion into real test drives? IDEA - For the Italian GP, our Instagram stories became a racing game. EXECUTION - The tapping mechanics allowed users to overtake, turn and avoid obstacles. After crossing the finish line, users were invited to book a real test drive with the car linked to the chosen driver (Stelvio for Kimi Raikkonen, Giulia for Antonio Giovinazzi). |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 市场 | 奥地利, 比利时, 丹麦, 法国, 德国, 英国, 葡萄牙, 西班牙 |
| 更多信息 | https://www.instagram.com/stories/highlights/17887886806403009/ |
| 执行创意总监 | Cristino Battista |
| 执行创意总监 | Christopher Jones |
| 创意总监 | Diego Mendozza |
| 美术指导 | Giovanni Nava |
| 文案 | Enrico Russo |
| Art Director Assistant | Lorenzo Della Giovanna |
| 文案 | Matteo Laconca |
| Social Media Director | Danielantonio Di Palma |
| Social Media Manager | Federica D'Andria |
| Social Media Manager | Ida Mazzuca |
| Community Manager | Francesco Tosini |
| Head of Strategy | Gael Moscarà |
| Strategy Team | Valentina Lillo |
| Client Services Director | Efrem Maggi |
| 客户主管 | Diletta De Munno |
| 客户经理 | Giorgia Coradazzi |
| 制作公司 | Hogarth Italy |
| 制片 | Marta Rizzi |
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