| 标题 | Break the taboo |
| 广告公司 | Grey Group Argentina |
| 广告战役 | Break The Taboo |
| 广告主 | Sociedad Argentina de Urología - SAU |
| 品牌 | Sociedad Argentina de Urología - SAU |
| Posted | 7月 2018 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Prostate cancer is the most common cancer in adult men. Early detection can save lives, but the examination used to detect it is considered a taboo topic; not to mention uncomfortable and invasive. To prove the contrary, a radio spot was recorded in which the test was carried out live on the narrator. At the end of the spot, he invites listeners to discover how inoffensive the test is by watching the video of his experience on the social platforms of the Argentine Society of Urology. |
| 媒体类别 | 影视 |
| 长度 | |
| 创意总监 | Hernan Kritzer |
| 文案 | Rodrigo Raices |
| 广告公司制片 | Juan Carlos Barrios |
| 美术指导 | Florencia Loda |