| 标题 | There’s Still More To Do |
| 广告公司 | Quiet Storm |
| 广告战役 | There’s Still More To Do |
| 广告主 | Women’s Equality Party (WE) |
| 品牌 | Women’s Equality Party (WE) |
| 首次发布日期 | 2021 / 5 |
| 行业领域 | 政治、宗教及贸易组织 |
| 哲学 | Creative agency, Quiet Storm, has created a powerful social media campaign for the Women’s Equality Party which emphasises how much work there is still to be done to ensure equality. Addressing issues such as domestic abuse, equal pay, rape, black maternal mortality, and the value of care work, the campaign breaks on Sunday 9 May and will run for four weeks. Quiet Storm’s brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting started. Let’s make change happen. Join us.’ Using striking illustrated imagery of women who state some of the issues and inequalities that still exist and that WEP are striving to change, powerful copywriting emphasises the fact that many women are paid less than their male co-workers; and feel they can’t walk home safely at night, whilst childcare costs have led them to sacrifice their careers. The artwork makes use of the iconic green and purple colours of the party to illustrate proud, defiant women from all backgrounds. It’s an unmistakably Women’s Equality Party call to arms. The work will be seen as video and static on Facebook, Instagram, twitter and web banners. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| Planner | Jon Howard |
| 美术指导 | Seb Jamous |
| 文案 | Robyn Bowman |
| 客户总监 | Jenna Hayward |
| 广告公司制片 | Emily Wolley |
| 插图画家 | Sofia Ayuso |
| 插图 | Lemonade Illustration |
| 剪辑师 | David Owen |
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