| 标题 | The No-Goodie Hoodie |
| 广告公司 | Team One |
| 广告战役 | The Great EXchange |
| 广告主 | Chateau Ste. Michelle |
| 品牌 | Chateau Ste. Michelle |
| Posted | 2月 2023 |
| 行业领域 | 含酒精类饮料 |
| 剧情简介 | Created in partnership with agency Team One, Publicis Groupe’s fully integrated media, digital, and communications agency for premium brands, Chateau Ste. Michelle is here to help kick the ex-baggage to the curb with Great EXchange. Aimed at celebrating new beginnings, CSM will give people a reason to let go of ex's items with the incentive to celebrate new beginnings and share their experience online. Launching this week, Chateau Ste. Michelle premiered a microsite (thegreatEXchange.wine) allowing people to upload a photo of an ex’s memento along with quick anecdote about its significance. They also can peruse an online gallery populated with other submissions. In EXchange, they’ll be entered into a sweepstakes for a chance to win a CSM Winery Gift Box full of items that will help them to have closure–once and for all. To kick off the promotional period, the first 200 entrants will receive a $100 gift card to use towards Chateau Ste. Michelle’s online store. The promotional period ends on February 13 at 11:59 pm PT, and 50 winners will receive a Winery Gift, which will include a $100 CSM gift card, $150 in LiveNation concert cash, an Apple HomePod Mini, Corkcicle wine tumbler, among other gifts. The campaign was inspired by research showing that more than 3/4th of adults has leftover trinkets from past relationships, in a survey conducted by CSM and Team One of more than 1,000US adults aged 25-55. CSM aims to tap into this audience and bring a fresh, provocative take on Valentine’s Culture–stepping away from the predictable approach to breakthrough with consumers. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| Soundtrack | "Make Mine A Miracle", "Talk All Night Instrumental" |
| 执行创意总监 | Jason Stinsmuehlen |
| Mixer | Bob Gremore |
| Senior Producer | Amy Gershwin |
| 剪辑师 | Jerad Sloan |
| 客户总监 | Sean McGrath |
| Operations Manager | Brian Frank |
| Motion Designer | David Silvers |
| Mixer | Bruce Bueckert |
| Multimedia Director | Bryan Cook |
| Associate Director of Business Affairs | Janet Anderson |
| Motion Designer | David Audelo |
| Colorist | Adolfo Martinelli |
| PR Account Director | Daphne Dobbs |
| Senior Producer | Sascha Peuckert |
| VO | Rachel Li |
| 剪辑师 | Vicente Lopez |
| 执行制片 | Veronica Santana |
| Assistant | Sean Melia |
| Assistant | Mike Murzyn |
| 执行制片 | Whitney Morris |
| Content Producer | Matt Hartz |
| Executive Producer/Director/DP | Matt Hartz |
| 媒介总监 | Rinku Mahbubani |
| Senior Producer | Cody Pittard |
| Management Supervisor | Kayla Riley |
| Associate Director of Program Management | Erik Howerbush |
| Social Influencer Engagement Specialist | Deepa Banapur |
| Senior Producer | Maaren Hall |
| 文案 | Abigail Hogue |
| Associate Director of Traffic | Faren Rose |
| 客户主管 | Mary Toy |
| 美术指导 | Serda Ursan |
| Legal Counsel | Jessica Vosgerchian |
| PR Management Supervisor | Ana Werner |
| PR Senior Account Executive | Jesse Zand |
| Executive Producer/Founder | Mikey Garratt |
| Finishing Producer | Holland Farkas |
| Assistant Editor | Jocelyn Wu |
| Video Host | Lionel Sam |
| 录音室 | Margarita Mix |
| 制作公司 | Cashford Media |
| 音乐库 | Extreme Music |
| 剪辑公司 | PXP |