标题 | Unforgettable Stories - Trailer |
广告公司 | People Ideas & Culture |
广告战役 | Unforgettable Stories |
广告主 | Waldorf Astoria Hotels & Resorts |
品牌 | Hilton Worldwide - Waldorf Astoria Hotels & Resorts |
首次发布日期 | 2014 |
行业领域 | 酒店、住宿 |
广告口号 | Unforgettable |
哲学 | Experience Unforgettable at Waldorf Astoria. We used a series of content pieces and social activations to capture and bring to life the fulfilling personal stories behind those authentic, rich and valuable experiences that only a Waldorf Astoria hotel or resort enables, which have the power to transform your stay into a once-in-a-lifetime unforgettable memory. |
结果 | 21 Mini-documentaries, 6 Cities, 3 Continents, 1M+ views on YouTube alone (+6500% YoY), +14.5% Facebook fans YoY, +90% Twitter followers YoY, And thousands of conversions to .com |
媒体类别 | Web Film |
长度 | |
更多信息 | http://waldorfastoria3.hilton.com/en/index.html |
制作公司 | CY&N by PI&C |
执行创意总监 | Domenico Vitale |
执行创意总监 | Doug Raboy |
创意总监 | Emilie Olsson |
美术指导 | Clara Calvo-Sotelo |
文案 | Katie Redmond |
制作经理 | Fanny Vasseur |
执行制片 | Mike Paletta |
战略企划 | Sam Joseph |
战略企划总监 | Enrico Gatti |
客户经理 | Vanessa Zanchi |
客户经理 | Sarah Kelleher |
客户主管 | Kate Chapman |
剪辑师 | Travis Gorzelsky |
Project Director | Melissa Cordaro |