Magnum - "Pleasure Verse (#NotAvailableInTheMetaverse)"

LOLA MullenLowe

LOLA MullenLowe Madrid, 西班牙

奖项

3196

品牌: Magnum
国家: 西班牙

广告主: Unilever

标题	Pleasure Verse (#NotAvailableInTheMetaverse)
广告公司	LOLA MullenLowe
广告战役	#NotAvailableInTheMetaverse
广告主	Unilever
品牌	Magnum
首次发布日期	2023 / 3
行业领域	冰淇淋
剧情简介	The campaign is composed of a beautiful short film featuring the journey of an avatar who puts on virtual reality goggles to escape to the real world. Whilst she familiarises herself and becomes fascinated with the real world, she is presented with a Magnum ice cream that is impossible for her to bite into and enjoy. After realising this, she removes the goggles in frustration and the line ‘Not available in the Metaverse’ appears.
哲学	LOLA MullenLowe has created a campaign for Magnum to show that whilst the virtual world has its own appeal, there are still certain pleasures, like enjoying an ice cream, that can only be found in the real world.
媒体类别	Web Film
长度	104 seconds
市场	荷兰
Advertising Agency	LOLA MullenLowe
执行创意总监	Tomás Ostiglia
Managing Director	Tom Elliston
客户总监	Catalina Aguirre
客户主管	Cristina Panea
Head of Production	Felipe Calviño
Chief Marketing Officer (CMO)	Julien Barraux
广告经理	Ben Curtis
广告经理	Sara Paixão
Brand Manager	Federico Russo
广告经理	Anne Schreuder
Brand Manager	Tobias Sparnaaij
ASSISTANT BRAND MANAGER	Stephanie van Horn
广告经理	Kim Lambregts
广告经理	Yorick Chaudron
创意总监	Jorge Zacher
创意总监	Kevin Cabuli
创意团队	Augusto Callegari
创意团队	Pedro Mezzini
Design Director	Yan Graller de Oliveira
美术指导	Alan Chung
设计师	Alan Chung
Head of Strategy	Camilla Facin
PR manager	Enrique Caballero