标题 | Statue Just For Loving Beer |
广告公司 | Leavingstone |
广告战役 | Statue Just For Loving Beer |
广告主 | Leavingstone |
品牌 | Beer 34 - Nakahtari Brewery |
首次发布日期 | 2015 / 3 |
行业领域 | 广告公司 |
剧情简介 | Introducing the first statues a brand put up for its customers right in the middle of the city. These guys didn’t invent anything, or win any wars. We’re honoring them just because they love beer too much. 34 - the first Georgian craft beer - wanted to reach beer fanatics - special people who can appreciate a special taste. That’s why we launched 34 with a shocking price tag - 34 Laris a bottle. In other words, it was 20 times more expensive than it’s supposed to be. In five days, we tracked the first heroes to buy 34 and crafted their personal statues. Just as the price went down to an affordable level, we revealed new local landmarks as a surprise to honor the people who love beer. |
媒体类别 | 案例研究 |
长度 | |
音效设计公司 | Betkholab |
执行创意总监 | Levan Lepsveridze |
创意总监 | Giorgi Avaliani |
执行制片 | Natia Gogia |
美术指导 | Ia Darakhvelidze |
Strategy Director | Giorgi Burchuladze |
客户经理 | Nikoloz Kakhniashvili |
Social Media Executive | Dito Dolidze |
Social Media Executive | Beka Raminishvili |
摄像师 | Guka Goliadze |
摄像师 | Temo Macharadze |
摄像师 | Misha Gogichaishvili |
CG Supervisor | Giorgi Qobalia |
后期制作 | Saba Pruidze |
Sound Engineer | Tato Rusia |
模型制作 | Valo Imerlishvili |
模型制作 | Giorgi Gordzamashvili |