Clash of Clans - "Tony B"

DAVID

DAVID New York City, 美国

343

品牌: Clash of Clans
国家: 美国

广告主: Supercell

标题	Tony B
广告公司	DAVID
广告战役	Town Hall 16
广告主	Supercell
品牌	Clash of Clans
首次发布日期	2023 / 12
行业领域	网站（不包括互联网服务供应商）
剧情简介	Town Hall 16 is the biggest possible release for Clash of Clans- and its 100 million monthly players have been anxiously awaiting it for a year. If you know anything about Clash fans, you know that they take the game extremely seriously. To them, the game’s basically the real world and its characters are real, too. And since Town Hall 16 is an actual building in the game, we brought it to the real world in a way Clash never has before. We actually listed the video game building as though it’s for sale in reality. Because, hey, this game is reality to its players. What’d we do? We listed Town Hall 16 on numerous sites around the world. We even got a real realtor, and a famous one at that, Tony B of Island Wide Realty, to list the video on his site and give us a tour of it on Instagram. This was Tony’s first non-real-world property ever. And of course, we made the Clash character who built Town Hall 16 - the Builder - a realtor. He advertised the building with a walk-through video just like the real ones realtors make. And as expected, the Clash community went wild.
媒体类别	社交媒体
长度	34 seconds
Managing Director	Luiza Prata Carvalho
首席创意官	André Toledo
创意总监	Pedro Sattin
美术指导	Carmen Fenech
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Strategist	Brooklyn Carey
客户主管	Irene León
Head of Production	Brenda Morrison Fell
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Director of Business Affairs	Barbara Karalis
Business Affairs Manager	Catalina Peña
Agency	DAVID New York
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Chief Operating Officer (COO)	Sylvia Panico
Social Copywriter	Sandi Spino
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客户总监	Guilhermo Sgarbi
Community Manager	Mafe Maceda
Community Manager	Andrew Cable