Bianca Guimarães
Associate Creative Director at BBDO
Greater New York City Area, 美国
标题In Real Life
广告公司
广告战役 In Real Life
广告主 Monica Lewinsky / Anti-Bullying
品牌 Monica Lewinsky / Anti-Bullying
首次发布日期
行业领域 公共安全、保健及卫生
剧情简介 Bullying prevention social activist Monica Lewinsky has launched a new PSA which serves as a powerful exploration of bullying by recasting the issue and asking the question: “If this behavior is unacceptable in real life, why is it so normal online?”
 
The film, created by BBDO New York, portrays people publicly acting out real online comments to illustrate that at the receiving end of every comment is a real person – a fact all too easy to forget in today’s online culture.
媒体类别 Web Film
长度
美术指导
导演
联合创意总监
文案
联合创意总监

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