| 标题 | The Ballad of Bratsgiving |
| 广告公司 | Droga5 |
| 广告战役 | We don't make sausage. We make family. And sausage. |
| 广告主 | Johnsonville Sausage LLC |
| 品牌 | Johnsonville |
| 首次发布日期 | 2015 / 7 |
| 行业领域 | 鲜肉，香肠 |
| 剧情简介 | For the past few months, Johnsonville and Droga5 have been hard at work launching some pretty hilarious content. From the first spots introducing Johnsonville’s brand platform, “We don’t make sausage. We make family. And sausage”, to last month’s “Bratfast in Bed”, it’s apparent that sausage is on fire these days (oh, the puns!) And now we move onto another time to celebrate family and delicious Johnsonville sausage - The holidays! Turns out that Johnsonville’s favorite holiday is August 16, which is National Bratwurst Day, or better known to us as “Bratsgiving”. In 2014, Johnsonville introduced the world to the magic and splendor of Bratsgiving. But, it became glaringly obvious that Bratsgiving would never become the undisputed best holiday of the year without a song. So, the sausage maker and Droga5 decided to compose the first Bratsgiving song, “The Ballad of Bratsgiving.” We even created an 80s-inspired music video to accompany it. Oh yes we did. While we believe “The Ballad of Bratsgiving” is a darn good Bratsgiving song, it could still be better. So we’re inviting everyone to write the third and final verse of “The Ballad of Bratsgiving” and submit the master verse on Johnsonville.com or on the brand’s Facebook page. The selected submission will be recorded and added to the end of our final song. Not much of a songwriter? Well Johnsonville is encouraging folks to celebrate Bratsgiving with their sausage families this August 16th and share their celebration photos via social with #Bratsgiving. |
| 媒体类别 | Music Video |
| 长度 | |
| 音乐 | Tonefarmer |
| Chairman | David Droga |
| 首席创意官 | Ted Royer |
| 集团创意总监 | Scott Bell |
| 文案 | Craig Gerringer |
| 美术指导 | Conner Tobiason |
| Chief Creation Officer | Sally-Ann Dale |
| Head of Production | Ben Davies |
| Head of Interactive Production | Niklas Lindstrom |
| Social Producer | Tasha Cronin |
| Chief Strategy Officer | Jonny Bauer |
| Strategy Director | Aaron Wiggan |
| Senior Strategist | Candice Chen |
| Senior Data Strategist | Lily Ng |
| Strategy Director | Brian Nguyen |
| 客户总监 | Julia Albu |
| 客户总监 | Chris Einhauser |
| 客户经理 | Kate Tyler |
| 项目经理 | Rayna Lucier |
| Vice President, Marketing | Fabian Pereira |
| Group Marketing Director | Jim Mueller |
| Brand Manager | Ron Schroder |
| Public Relations and Social Media Manager | Stephanie Dlugopolski |
| Marketing Creative Director | Tony Rammer |
| 制作公司 | D5 Films |
| 导演 | Mike Long |
| 摄影指导 | Matt Mitchell |
| Head of Production | Sara Vander Horn |
| 剪辑公司 | D5 Films |
| 剪辑师 | Eric Harnden |
| 后期制作 | D5 Films |
| 执行制片 | Liz Higgins |
More Work
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- 品牌:
- Johnsonville
- 广告公司:
- Droga5
Stay at Home Son
- 品牌:
- Johnsonville
- 广告公司:
- Droga5
Family Favor
- 品牌:
- Johnsonville
- 广告公司:
- Droga5
Misunderstood
- 品牌:
- Johnsonville
- 广告公司:
- Droga5
Grandma
- 品牌:
- Johnsonville
- 广告公司:
- Droga5