| 标题 | The Text |
| 广告公司 | Pereira O'Dell |
| 广告战役 | #TrueFriendship (#VerdaderoAmigo) |
| 广告主 | Coca-Cola Company |
| 品牌 | 46664/Coca-Cola |
| 首次发布日期 | 2015 / 7 |
| 行业领域 | 软饮料，奎宁水 |
| 广告口号 | #TrueFriendship (#VerdaderoAmigo) |
| 剧情简介 | This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty. “I’m proud to have worked with Coca-Cola on their ‘Crossroads’ series of films because at their core each helps demonstrate how choosing the path of compassion at crucial moments paves the way to true friendship and happiness,” said Black. “’The Text’ was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.” |
| 媒体类别 | Web Film |
| 长度 | |
| 更多信息 | https://www.youtube.com/user/cocacola |
| Music Supervision | Aminé Ramer |
| VFX | Laundry |
| Original Score Composer | Grayson Sanders |
| Illustrator/Retoucher | Adhemas Batista |
| 剪辑师 | Umlaut Films |
| 音乐 | One Direction |
| 执行创意总监 | Jaime Robinson |
| 创意总监 | Rafael Rizuto |
| 集团创意总监 | Jason Apaliski |
| 首席创意官 | PJ Pereira |
| 导演 | Dustin Lance Black |
| 项目经理 | Lauren Parker |
| 客户总监 | Mona Gonzalez |
| 客户主管 | Rose Valderrama |
| Chief Strategy Officer | Ana Cortat |
| 音乐 | One Direction |
| Strategist | Sara Lezama |
| 美术指导 | Luke Acret |
| 文案 | Omid Amid |
| 设计师 | Moses Kelany |
| VP of Distribution | Joshua Brandau |
| Head of Development, POD Entertainment | Robert Lambrechts |
| Business Affairs Director | Russell Nadler |
| VP Production | Jeff Ferro |
| Co-Director of Client Services | Henry Arlander |
| Director of Marketing/PR | Molly Parsley |
| Senior Film Producer | Victoria Whitlow |
| Trailer and Interactive Editor | Collin Kriner |
| Poster Designer | Erik Buckham |
| Sr Production Designer | Aaron Rodriguez |
| 制作公司 | Bully Pictures |
| 摄影指导 | Carlos Veron |
| 制作公司制片 | Jason Forest |
| 制作公司制片 | Gunner Clancey |
| 剪辑公司 | Umlaut Films |
More Work
SEE ALLThe Rumor - poster
- 品牌:
- 46664/Coca-Cola
- 广告公司:
- Pereira O'Dell
Voice Crack
- 品牌:
- 46664/Coca-Cola
- 广告公司:
- Pereira O'Dell
Fist Bump v2
- 品牌:
- 46664/Coca-Cola
- 广告公司:
- Pereira O'Dell
Fist Bump (tattoo)
- 品牌:
- 46664/Coca-Cola
- 广告公司:
- Pereira O'Dell
The Rumor
- 品牌:
- 46664/Coca-Cola
- 广告公司:
- Pereira O'Dell