| 哲学 | Colourful animation is used to eye-catching effect in a new series of social assets and out of home created for Genius Gluten Free by TMW Unlimited. The work, part of Genius’ ongoing ‘What’s Your Gut Feeling’? strategy features the inside of a stomach in which the discomfort of eating gluten is strikingly brought to life through a series of visual metaphors, including a prickly cactus, a wrecking ball and an inflated puffer fish. A smiling flower and a disco dancer are amongst the visual images that then follow to bring to life the contrasting happier, more comfortable feelings you get eating gluten-free. The new social and out of home ads - along with banners, created by a third party – form part of a key wave of activity for Genius across Facebook, Instagram, YouTube, out of home and online. |