Mike Kannowski
Senior Digital Account Manager at BBDO Berlin
Berlin, 德国
标题The 2 Euro T-Shirt - A Social Experiment
广告公司
广告战役 The 2 Euro T-Shirt - A Social Experiment
广告主 Fashion Revolution
品牌 Fashion Revolution
首次发布日期
行业领域 慈善机构、基金、志愿者
剧情简介 The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros? 
媒体类别 促销与事件
长度
首席创意官
集团创意总监
执行创意总监
美术指导
美术指导
客户经理
执行制片
Print Producer
制作公司
导演
摄影指导
摄影指导
剪辑师
执行制片

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