标题 | The Messenger |
广告公司 | Wieden+Kennedy |
广告战役 | Arla Skyr - The Messenger |
广告主 | Arla Foods |
品牌 | Arla Skyr |
首次发布日期 | 2015 / 4 |
行业领域 | 酸奶 |
剧情简介 | W+K London introduces Icelandic yogurt brand Arla Skyr to the UK with the 90-second spot “The Messenger.” |
哲学 | The titular character is a young boy who delivered messages from the only telephone of a small Icelandic town in 1968. “Many say that the boy’s efficiency is the reason the town had only one telephone until 1978″ the narrator explains. Blink and you’ll miss the first nod to the product the spot is promoting around the 40 second mark, as the boy takes a quick break for a bowl of yogurt before running off again. Near the end of the spot, the agency finally ties things together when the narrator says, “However far he went, he was never far from a bowl of skyr…and that’s just as true today,” as the next shot shows the boy as a middle aged man. The spot’s whimsical narrative, dry humor and pastel color palette vaguely recall Wes Anderson, and while it takes its time getting around to introducing the brand, the prolonged introduction serves to reinforce the brand as “Iceland’s yogurt,” which is a large part of what makes it unique. “The Messenger” does a lot to build a charming portrait of Icelandic perseverance, one W+K hopes will stick with people when they’re in the grocery aisle. |
媒体类别 | 电视 |
长度 | |
剪辑公司 | Final Cut |
剪辑公司 | Final Cut |
特效 | MPC LDN |
导演 | Dougal Wilson |
制作公司 | Blink London |
剪辑师 | Joe Guest |
创意总监 | Dave Day |
创意总监 | Larry Seftel |
美术指导 | Thom Whitaker |
美术指导 | Danielle Noel |
文案 | Thom Whitaker |
文案 | Danielle Noel |
执行创意总监 | Tony Davidson |
执行创意总监 | Iain Tait |
广告公司执行制片 | Danielle Stewart |
客户总监 | Katherine Napier |
客户总监 | Will Hunt |
客户经理 | Maria Kofoed |
客户经理 | Head of Digital Design |
客户企划 | Theo Izzard-Brown |
客户企划 | Rachel Hamburger |
广告公司制片 | Matthew Ellingham |
Creative Producer | Michael Winek |
制作公司 | Blink London |
执行制片 | James Studholme |
Line Producer | Ewen Brown |
摄影指导 | Karl Oskarsson |
后期制作 | Julie Evans |
后期制作 | Executive Post Producer |
Flame Artist | Tom Harding |
Colorist | Jean-Clément Soret |
音效设计公司 | Anthony Moore |