Meg Ryan
数字制片 at Deutsch
New York, 美国
标题The Benzacs
广告公司
广告战役 Bring Clear Skin Back
广告主 Galderma
品牌 Benzac
首次发布日期
行业领域 痤疮产品
剧情简介 Galderma Laboratories, L.P., a leader in skin health andthe maker of Cetaphil®, today announced the launch of its first-ever webisode series, “The Benzacs,” an engaging teen insta-dramedy told through 15-second Instagram videos and more than 80 images and short videos. The webseries features the new over-the-counter (OTC) acne treatment Benzac® Acne Solutions, which combines tough acne fighting medicine with soothing East Indian Sandalwood Oil, to treat stubborn acne and unclog pores while preventing new breakouts from forming. 
哲学 Debuting on the @BenzacAcne Instagram handle, the series – inspired by classic teen high school movies – will air a total of 22 episodes over the course of three weeks. Viewers will be able to follow the angst, hilarity, breakups and breakouts of four teen archetypes – Ivy, Cam, Oak and Essy – who, like many teens, are dealing with a common enemy called acne.
“The Benzacs” encourages teens to ditch the acne drama by providing entertaining content on a platform where they are already engaging. More than three-quarters of teens use Instagram, the most popular social platform among this age group, and millennials spend an average of 439 minutes a month on the platform.
Brought to life through a collaboration with Galderma’s advertising agency, Deutsch New York, Benzac AcneSolutions is among the first brands to create an Instagram-friendly webseries and the first webseries on Instagram to target teens specifically.
“Benzac Acne Solutions aims to break the mold of traditional OTC acne marketing to reach the nearly
100% of teens who experience acne,” said Miles Harrison, VP & General Manager US Self Medication at Galderma. “As the most popular social platform for teens, Instagram was the ideal medium for this innovative webseries, which is one of the first on the platform to target teens. With relatable,entertaining content, Benzac’s webseries will engage and capture the imagination of our teen audience.” 
媒体类别 电视
长度
首席创意官
集团创意总监
文案
美术指导
美术指导
Senior Editor
Director of Integrated Production
制片
Associate Producer
Director of Creative Technology
数字制片
项目经理
Content Strategist
Presentation Artist
制作公司
导演
摄影指导
执行制片
制片

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品牌:
Benzac
广告公司:
Deutsch
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The Benzacs

品牌:
Benzac
广告公司:
Deutsch

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