| 标题 | Mall Walkers |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | Mall Walkers |
| 广告主 | ParticipACTION |
| 品牌 | ParticipACTION |
| 首次发布日期 | 2024 / 1 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Growing up, we’re always warned about the dangers of peer pressure and falling in with a bad crowd. In a satirical twist on PSA tropes, ParticipACTION’s latest campaign is demonstrating that some groups are worth falling into. Using the tagline “Fall in with an active crowd.,” the campaign shows the health and social benefits of joining different exercise, sport and activity-based groups by parodying familiar peer pressure tropes. The launch TV spot features a distraught woman talking about how her husband hasn’t been the same ever since joining the Mall Walkers, lamenting how he started dressing like them and worrying he might even be “doing stairs.” The video ends with the woman warning, “once you become a Mall Walker, there’s no way out.” Recent research conducted by ParticipACTION revealed a prevalent misperception: most people underestimate how many of those around them - their friends, family members and neighbours - are getting enough physical activity. This new campaign aims to correct this misperception by showcasing the physical activity that is happening all around us and positioning movement as the “in thing” that people want to be a part of. |
| 媒体类别 | 电视 |
| 长度 | |
| Agency | Zulu Alpha Kilo NY |
| 后期制作 | Rooster Post Production |
| Creative Chairman | Zak Mroueh |
| 首席创意官 | Jenny Glover |
| 首席创意官 | Brian Murray |
| 创意总监 | Jonah Flynn |
| 文案 | Jonah Flynn |
| 创意总监 | Michael Siegers |
| 美术指导 | Michael Siegers |
| 客户经理 | Robyn Morrissey |
| 客户经理 | Jaya Rizzi |
| 客户经理 | Sabrina Zavarise |
| Chief Strategy Officer | Heather Segal |
| Strategy Team | Cameron Fleming |
| 制片 | Francesca Marchese |
| 制片 | Lena Hamady |
| 媒介公司 | M. Hyde |
| 媒介公司 | M&K Media |
| Media Team | Julie McIlroy |
| Media Team | Jennifer Young |
| 制作公司 | Partners Film |
| 执行制片 | Aerin Barnes |
| Line Producer | Jeff Schwartz |
| 导演 | Michael Downing |
| 剪辑师 | Paul Proulx |
| Editorial Producer | Sam Mclaren |
| 特效 | CPI Colour |
| 特效 | Mike Bishop Fort York VFX |
| Finishing | CPI Colour |
| Finishing | Mike Bishop Fort York VFX |
| Lead Flame Artist | Marco Polsinelli |
| 后期制作 | Valerie Moss |
| 导演 | Adam Damelin |
| 音乐作曲家 | Adam Damelin |
| 执行制片 | Nicola Treadgold |
| Mac Artists | Cecilia Bernasch |
| Agency | The French Shop |
| Agency Manager | Mélanie Duguay |
| Agency Manager | Jennifer Lankry |
| Agency Manager | Catherine Renaud |
| Assistant Editor | Audrey Crunkleton |
| Colorist | Jason Zukowski |
| Color Assist | Jose Salinas |
| Flame Assistant | Parker Nugent |
| Flame Assistant | Serina Choi |
| 音效设计公司 | Eggplant Music + Sound |
| 制片 | Andrew Sekine |