标题 | Cités - TIK TOK x AMAZON PRIME VIDEO (125s) |
广告公司 | Herezie |
广告战役 | Cités - TIK TOK x AMAZON PRIME VIDEO |
广告主 | Amazon Prime Video |
品牌 | Amazon Prime Video |
首次发布日期 | 2021 |
行业领域 | 媒体、出版物及制作 |
剧情简介 | To attract a younger audience and to stand out right from the start on this new platform, Prime Video did what it does best: it created a series. A new genre of series: the first 100% TikTok series.It was called “Cites” and respected the platform’s codes and audience. It’s an ode to youth and to France’s cultural heritage and aims at demonstrating that the two are not disconnected. “Cités” conveys a message of hope and inclusion.It’s made up of 12 one-minute episodes (the maximum length allowed on TikTok), in which we follow the everyday lives of various young people, who live their lives to the beat of quotations from French celebrities (musicians, authors, poets, etc), whose words have never sounded as true as they do today. The casting, filming, editing and post-production, i.e. every single step of the production, was carried out directly on TikTok. |
媒体类别 | 案例研究 |
长度 | |
Media | Oconnection |
Social Media Manager | Douglas Antonio |
President/CEO | Andrea Stillacci |
创意总监 | Etienne Renaux |
客户主管 | Marine Chenu |
创意总监 | Paul Marty |
Directeur conseil | Dimitri Boudnikoff |
TV Production | Tanya Kozlova |
Concept | Antoine ALLAIN DES BEAUVAIS |
Concept | Tom Danguy |
Senior Social Marketing Manager | Alexandre Andresciani |
美术指导 | Hugo Doré |
美术指导 | Joris Bourquin |
项目经理 | Lisa Duchein |
TV Production | Laureen Rigot |
Social Media Manager | Lucie Roques |
European Creative Director | Enzo Annunziata |
Écriture et réalisation | Abd Al Malik |
Production Executive | Quad Stories |
制作 | Prime Video France |
Diffuseur | TikTok |
Chief Executive Officer (CEO) | Andrea Stillacci |
制作公司 | Quad Productions |