标题 | Vienna strips on OnlyFans |
广告公司 | Jung von Matt / Donau |
广告战役 | Act against Algorithm |
广告主 | Vienna Tourist Board |
品牌 | Vienna Tourist Board |
首次发布日期 | 2021 |
行业领域 | 目的地(国家与地点) |
剧情简介 | Vienna is home to some of the world’s most iconic artworks. 100 years ago, their artists fought for the free expression of their art. 100 years later, Facebook and Instagram’s algorithms make their fight obsolete. And label Viennese art „pornographic“. Leading to blocked accounts and deleted posts. Our brief was to advertise Vienna’s cultural heritage in this very climate. We created an integrated campaign to protest censorship: On OnlyFans, in print and radio. |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | Werner Singer |
创意总监 | Michael Morgenbesser |
美术指导 | Denise Danninger |
文案 | David Schneider |
Motion Designer | Julian Frener |