Alison Stienessen
客户总监 at Mithun
Minneapolis, 美国
标题Slant House
广告公司
广告战役 Slant House
广告主 Toro
品牌 Toro
首次发布日期 2015 / 4
行业领域 园艺工具及产品,花园家具
广告口号 Count on it
剧情简介 Marina del Rey, CA-based Backyard director Nick Piper tells the story of two people living in the most bizarre of living situations. 
哲学 The new lighthearted spot entitled “Slant House” portrays the misfortunes of a couple who built their dream house on a hill. The incline causes their dishes to slide, drawers to fall open and vacuuming to be more of chore than it already is. But thanks to their new Toro all-wheel-drive lawnmower (and the redesigned, easy to use Z Tractor), mowing their steep lawn has become the least of their worries.
From the first conversation with the agency (Minneapolis-based agency Mithun), Piper knew this concept would hit a creative sweet spot. “Slant House blends two of my favorite filmmaking food groups; real, honest performances and a quirky photo-real effect,” notes Piper, “but it isn’t an effects spot, and it isn’t a montage of slapstick sketches either. It’s a human story that delves into the lives of two people going about their daily routine, albeit in a slanted reality. The comedy is in the sincerity of the performances framed against the bizarre nature of their situation. The payoff becomes the perfect selling point for the product.” 
媒体类别 电视
长度
制作公司
Editorial
音乐
CCO
制片
Associate Creative Director / Art Director
Associate Creative Director / Copywriter
客户总监
导演
摄影指导
President/Partner
Managing Director/Partner
VP/Executive Producer
Head of Production
Executive Producer (South Africa)
Head of Production (South Africa)
Line Producer (South Africa)
Lead Editor
VFX / Finishing
Owner / Creative Director

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