| 标题 | Probably the best poster in the world |
| 广告公司 | Fold7 |
| 广告战役 | Probably the best poster in the world |
| 广告主 | Carlsberg Group |
| 品牌 | Carlsberg |
| Posted | 4月 2015 |
| 剧情简介 | To bring to life the iconic property ‘If Carlsberg did', we launched the world’s first ever beer-serving poster at The Truman Brewery in Shoreditch, creating 'Probably the best poster in the world'. The first in year-long stunt drive, for one day only the public were able to pour themselves a Carlsberg direct from the poster, which was embedded with a Carlsberg font and a stack of glasses. The twist on the traditional poster, was also supported by a social media drive, creating a buzz across Twitter and achieved coverage on Sun online, Mirror.co.uk, Metro, The Telegraph online, the Guardian, Time Out London, internet phenomenon The LAD Bible, and the Guardian, who commented the 'billboard dispensing beer is probably the best marketing stunt so far this year'. |
| 媒体类别 | Ambient |
| 创意总监 | John Yorke |
| 客户总监 | Lorna Boag |
| 执行创意总监 | Ryan Newey |