| 标题 | Pens Down Bottoms Up |
| 广告公司 | RPA |
| 广告战役 | Pens down bottoms up |
| 广告主 | Intuit Inc. |
| 品牌 | Intuit |
| 首次发布日期 | 2015 / 3 |
| 行业领域 | 会计事务所、审计公司、顾问 |
| 剧情简介 | Tax season is a tough time for CPAs with all that number crunching to do, so Intuit, which makes tax software QuickBooks, made them a special beer all their own. |
| 哲学 | In Rhode Island, the company, and agency RPA, partnered with a local microbrewery to create and bottle a custom beer, CPA IPA, and put it on tap at happy hours across the state. It also created a website, PensDownBottomsUp.com, to support the campaign and let CPAs know about the next local gathering featuring the brew. It's another thoughtful idea for the brand rewarding its specific customer base. For the Super Bowl last year, the brand and RPA had launched the "Small Business, Big Game" campaign that gave small businesses a shot at a Super Bowl ad. |
| 媒体类别 | Branded Content |
| 长度 | |
| 更多信息 | PensDownBottomsUp.com |
| 制片 | Annie Boyle |
| 设计师 | Lauren Geschke |
| Art Buyer | Jessica Fedynyshyn |
| EVP/CCO | Joe Baratelli |
| SVP/GCD | Nathan Crow |
| SVP/GCD | Adam Lowrey |
| ACD | Joao Medeiros |
| ACD | Alex Goulart |
| Sr. Art Director | Jessie Echon |
| 摄影师 | Rowson Jennifer |
| 数字艺术家 | Echon Jessie |
| Art Buyer | Fedynyshyn Jessica |
| 战略企划总监 | Tarantino Jason |
| 客户总监 | Bubnar Hope |
| 客户主管 | Boden Robin |
| 客户主管 | Holloway Natalie |
| 客户助理 | Levine Jessi |
| Group Media Director | Wiles Lynda |
| Associate Media Director | Hagen Kristen |