| 标题 | Frooti |
| 广告公司 | &Walsh |
| 广告战役 | Frooti Rebranding |
| 广告主 | Parle Agro |
| 品牌 | Frooti |
| 首次发布日期 | 2015 / 3 |
| 行业领域 | 果汁及水果饮料 |
| 剧情简介 | Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size.It works great in this campaign for Frooti, one of India's oldest and most beloved mango juice brands. |
| 哲学 | New York agency Sagmeister & Walsh designed a whole new visual language for the brand around this idea of a miniature world—which it then brought to life in a stop-motion commercial with help from Aaron Duffy's agency SpecialGuest, 1stAveMachine director Marc Reisbig and animation house Stoopid Buddy Stoodios. As Duffy says, the colorful spot really is an "absurdly ear- and eye-catching little film." The spot features a miniature version of Bollywood superstar and longtime Frooti spokesman Shah Rukh Khan, who then appears in person at the end to deliver the pitch."The goal was to introduce the new packaging in a fresh, bold, and playful way," Sagmeister & Walsh says of the rebranding. "We introduced four bold colors to the brand which complement the yellow of Indian mango and add a sense of playfulness across the imagery." |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | 1stAveMachine |
| Executive Creative Director/Partner | Stefan Sagmeister |
| Executive Creative Director/Partner | Jessica Walsh |
| Co-Founder/ Executive Creative Director | Aaron Duffy |
| Business Director | Ashley McGee |
| Creative Director/Copywriter | Jonathan Emmerling |
| Creative Development | Chloe Corner |
| Creative Development | Edward Choi |
| Director | Marc Reisbig |
| Executive Producer/Partner | Sam Penfield |
| 执行制片 | Garrett Braren |
| 执行制片 | Melinda Nugent |
| Producer | Leanne Amos |
| Head of Production | Lisanne McDonald |
| Associate Producer | Christina Jang |
| Visual Effects Director | John Loughlin |
| 剪辑师 | Jonathan Vitagliano |
| Compositor | Chris Russo |
| Colorist | Seth Ricart (Ricart and Co.) |
| Music Composer/Supervisor | Amit Trivedi |
| Animation/ Postproduction/ Online | Stoopid Buddy Stoodios |
| 执行制片 | Seth Green |
| 执行制片 | Matt Senreich |
| 执行制片 | Eric Towner |
| 执行制片 | John Harvatine IV |
| Supervising Producer | Janet Dimon |
| 制片 | David Brooks |
| Line Producer | Barb Cimity |
| 制作经理 | Mario De Jesus |
| 摄影指导 | Helder Sun |
| Animation Director | Harry Chaskin |
| Animator | Matt Manning |
| Animator | Alfonso Estrada |
| Director of Character Fabrication | Tennessee Norton |
| Character Fabricator | Tommy Keiser |
| 剪辑师 | Jenny McKibben |
| Visual Effects Lead | Jackie Hamilton |
| Agency Contribution | SpecialGuest |