| 标题 | NBA – If |
| 广告公司 | R/GA |
| 广告战役 | NBA – If |
| 广告主 | ESPN x NBA |
| 品牌 | ESPN x NBA |
| Posted | 7月 2020 |
| 行业领域 | 运动队、体育活动 |
| 哲学 | Research with casual fans showed that an expected three-peat Warriors run was decreasing viewership motivation. But these perceptions were based on a hangover from previous seasons. Hardcore fans said the Warriors actually looked vulnerable. And the stats proved it. R/GA New York then noticed a pattern in how fans were expressing doubt. If the Raptors and Warriors meet in the finals, Toronto can win. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| Group Executive Creative Director | David DeCheser |
| 联合创意总监 | Simon Gibson |
| 联合创意总监 | Dan White |
| 联合创意总监 | Chris Parker |
| 集团创意总监 | Marie Ronn |
| Senior Art Director | Jenny Brown |
| Senior Designer | Gabriel Towles |
| Design Director | Elizabeth Ferraro |
| 创意总监 | Lucia Orlandi |
| Executive Strategy Director | Felicia Zhang |
| Associate Strategy Director | Aaron Harridge |
| Associate Director of Marketing Sciences | Clinton Wong |
| Senior Analyst of Marketing Sciences | Lauren Casella |
| Group Account Director | Nicolina Jennings |
| 客户总监 | Gabriela Laguna |
| Executive Production Director | Jeff Skutnik |
| 执行制片 | Matt Van Dzura |
| Director of Marketing and Communications | Kelly Harrison |
| Director of Business Affairs | Lynda Blaney-Smith |
| Sr. Manager of Business Affairs | Marrisa Burnett |
| Chief Marketing Officer (CMO) | Laura Gentile |
| VP Marketing | Emeka Ofodile |
| Senior Director of Marketing | Michael Kopech |
| Marketing Manager | Christina Ryan |
| Marketing Coordinator | Deontre Gray |
| Senior Media Director | Inna Kern |
| 媒介总监 | Kimberly Aquilo |
| Director of Communications | Kristie Adler |
| VP of Communications | Amy Phillips |
| 媒介公司 | Starcom MediaVest Group |
| Media Network Partner | Verizon Media |