| 标题 | Stand Up To Cancer |
| 广告公司 | Innocean Worldwide UK |
| 广告战役 | Stand up to Cancer |
| 广告主 | Hyundai Motor Group |
| 品牌 | Hyundai |
| 首次发布日期 | 2018 / 10 |
| 行业领域 | 汽车 |
| 剧情简介 | INNOCEAN UK created a one-off TV advert for Hyundai to celebrate its partnership with Stand Up To Cancer - the joint national fundraising campaign from Cancer Research UK and Channel 4. Hyundai did not feel that it was appropriate to use a standard product advertisement during Stand Up To Cancer’s live show, so they issued a simple yet challenging brief to create something that specifically showcased its partnership with Stand Up To Cancer and said ‘thank you’ to the people who had helped to raise funds. INNOCEAN UK responded with the idea of making a deliberately ‘cheap’ advert using people holding up placards which conveyed the message to all those that have helped the company to raise over £235,000 for the charity. The aim was to illustrate that the money to create the usual glossy ad could be far better spent elsewhere. Everything was stripped back, with agency and Hyundai team members all chipping in during pre-production, along with some street casting when it came to filming. Mixed media specialist Director Luke Roulstone even shot in Hi-8 film to further add to the aesthetic. Dominic Sweeney, Creative Director at INNOCEAN UK, said: “This was a great brief from Hyundai to work on. The passion and energy from all involved helped us land a message that has a true air of class about it.” |
| 媒体类别 | Web Film |
| 长度 | |
| 客户经理 | Tim Manners |
| 客户经理 | Malvina Nicolaou |
| 制作公司 | Snapper Films |
| 创意总监 | Dominic Sweeney |
| 广告公司制片 | Alex Taylor |
| 导演 | Luke Roulstone |
| 创意团队 | Fenton Saward |
| 创意团队 | Gaz Hunt-Sutherland |
| 创意团队 | Adina Cioceanu |
| 剪辑师 | Anabel Gonzalez |
| 执行制片 | Helen Hadfield |
| 制作公司制片 | Jessica Turner |
| 制作公司制片 | Rosie Pike |
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