| 标题 | Let’s see things from a new Perspective |
| 广告公司 | FP7/DXB - McCann Worldgroup |
| 广告战役 | PRIDE – People Receiving Independence and Dignity through Empowerment. |
| 广告主 | Emirates NBD |
| 品牌 | PRIDE |
| 首次发布日期 | 2015 / 2 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 广告口号 | Let’s see things from a new Perspective |
| 剧情简介 | Emirates NBD invited people in the UAE to a special art exhibition called ‘Perspectives' showcasing exclusively curated work created by upcoming artists. 100% of the proceeds went to Manzil – an NGO for special needs children in the UAE. |
| 哲学 | We conducted a live auction in conjunction with Auction House, where patrons could own those works of art. We then gave them the opportunity to meet the talented artists. And the surprise they experienced was something they were not expecting. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Head of Insights & Strategy | Tahaab Rais |
| 联合创意总监 | Josephine Younes |
| 联合创意总监 | Nayaab Rais |
| Creative Strategy and Insights | Tahaab Rais |
| 美术指导 | Josephine Younes |
| 文案 | Nayaab Rais |
| 客户总监 | Vicky Kriplani |
| General Manager – Business Unit | Spiro Malak |
| 客户经理 | Layan El Hafi |
| 客户主管 | Erna Redzepagic |
| 设计师 | sameer ketkar |
| Design Director | Erol Salcinovic |
| Head of Creative Services | Khaled Hamza |
| 制作经理 | Sreenivasan Kuniyil |
| Studio Artist | Kashif Ahmed |
| Retouch Artist | Amit Borawake |
| Events & Activations Manager | Chelle Dauban |
| Head of Group Brand Management | Elena Cruz (Emirates NBD) |
| CSR Program Manager | Abeer Khalfan Obaid Khalfan (Emirates NBD) |
| 制作 | Filmpudding |
| 执行制片 | Layal Moukahal Azzi |
| Senior Producer | Alain Abi Khalil |
| 制作经理 | Kamilla Huseynova |
| Associate Producer | Carla Sawan |
| 导演 | Nizar Sfair |
| 摄影指导 | Riki Butland |
| First Assistant Director | Jeremy Williams |
| First Assistant Director | Ziv Gordon |
| Gear House | Inhouse Film |
| Gear House | Pro Action |
| Post Production House | Serena |
| Music Composition | BKP Music |
| Production Consultant | Dolly Saidy (Mint) |
| 制片 | Rawan Khatib (Mint) |
| Editors and Motion Artists | Ashraf Muhammadunny |
| Editors and Motion Artists | Aurangzaib Zafar |
| Photography | Ashraf Muhammadunny |