标题 | Vinyl |
广告公司 | Ogilvy Social.Lab Belgium |
广告战役 | Mix4Boobs |
广告主 | NRJ Belgium / Pink Ribbon |
品牌 | NRJ Belgium & Pink Ribbon |
首次发布日期 | 2021 / 9 |
产品 | Awareness campaign for breast cancer |
行业领域 | 疾病认知、救助机构 |
剧情简介 | Breast Cancer awareness is high amongst older women, but young women often overlook their vulnerability to the disease. To support Pink Ribbon's efforts during Breast Cancer Awareness Month, NRJ Radio tackled this challenge with #MixForBoobs: an impactful social experience leveraging DJ’s techniques to familiarise young women with breast self-examination. To teach the lifesaving gestures, we enlisted the help of artists and influencers who demonstrated each movement on specially created boob-shaped vinyl records. With a 7K€ media budget, the campaign achieved 21M global reach, 99% positive sentiment on social media and an earned media value 112X higher than the invested budget . |
媒体类别 | Packaging, Branding & Design |
客户经理 | Sabrina Schuller |
客户经理 | Alyssia Cnudde |
Chief Client Officer | Christophe Crasselts |
Strategist | Julie Frédérickx |
Strategist | Beatriz Chufani |
Strategist | Victoria Van Wymeersch |
首席创意官 | Pete Case |
执行创意总监 | Jan Teulingkx |
执行创意总监 | Gabriel Araujo |
创意团队 | Antoinette Ribas |
创意团队 | Grégory Ginterdaele |
创意团队 | Clémentine Bailly |
创意团队 | Marine Queré |
创意团队 | Pieter Decanniere |
Creative Manager | Gabriela Toader |
设计师 | Rebecca Vallicon |
Media Manager | Mathieu de Moor |
Media Manager | Inès Banga |
Media Manager | Reginald Forrest |
Media Manager | Nicolas Dewael |
Influence | Stefan Bisoux |
Influence | James Baldwin |
Influence | Rahul Titus |
Influence | Molly Theron |
PR manager | Laura Verbeelen |
导演 | Lisa Carletta |
摄影师 | Lisa Carletta |
摄影指导 | Romain Ferrand |
广告公司制片 | Sofie Van de Wauwer |
剪辑公司 | Hyper Film |
Friction Production | |
音乐作曲家 | DJ ND |
音乐作曲家 | JANEE |
Retoucher | Yelle Vandenbruaene |
Retoucher | Yelle @ the Living Room |