Eric Stern
Managing Director / Partner at Anonymous Content, Los Angeles
Culver City, 美国
标题Carlos
广告公司
广告战役 Unlock Life
广告主 Lime
品牌 Lime
首次发布日期
行业领域 运输、旅行及旅游
剧情简介 Lime, the global leader in micromobility, and The Lab at Anonymous Content have partnered together to create Lime’s new brand platform and content strategy, Unlock Life. The partnership, which is the first of its kind for Lime and The Lab, today kicked-off an ongoing campaign that will include a variety of short films, podcasts, editorial and more.
Formed last November, The Lab at Anonymous Content is a creative incubator inside the production and management company that’s built to push the boundaries of how brands tell stories by tapping into Anonymous Content’s celebrated roster of world-class talent, sharp eye for emerging filmmakers and diverse storytellers.
For the first three films in the series, Lime and The Lab tapped filmmakers Cara Striker, Daniel Kaufman, and Pantera to create three short films spotlighting individuals within Lime’s community whose lives have been transformed by mobility. These films are set to roll out over the course of the summer, beginning with the brand anthem film and first short, “Carlos,”

“Film is empathy machine that has the power to bring our purpose to life in the most genuine way - so that people can see and feel why Lime matters,” said Duke Stump, Chief Marketing Officer, Lime. “With The Lab’s understanding and approach to storytelling, the partnership is a perfect extension for the Lime team. Together we are creating a unique and powerful model of brand storytelling.”
“From the beginning of the creative process with Lime, the filmmakers were at the table with us,” said Zac Ryder, Executive Creative Director, The Lab. “So as we were developing the larger platform, we were able to tap into their storytelling brains to figure out how to bring the brand to life in the most interesting ways possible.”
“Lime is a brand that has amazing stories to tell. Because we have access to some of the best storytellers in the world, we’re excited to help Duke and his team create breakthrough ways to share them”, added Adam Groves, Executive Creative Director, The Lab.
In addition to the Unlock Life platform and strategy, The Lab is working with Lime to build a digital media house for the brand, Movement, which will deliver compelling content, film, imagery and narratives through Lime’s new website. The full platform and website is slated to launch in mid-June.

媒体类别 Web Film
长度
制作公司
创意团队
执行创意总监
执行创意总监
Lead Creative
Lead Creative
执行制片
执行制片
Co-Producer
Strategist
导演
Managing Director
执行制片
制作公司制片
摄影指导
剪辑公司
执行制片
制作公司制片
剪辑师
Assistant Editor
Color Grade
执行制片
制作公司制片
制作公司制片
Colorist
特效
执行制片
制作公司制片
制作公司制片
Lead Flame Artist
音乐作曲家
音乐作曲家
音乐作曲家
音乐作曲家
Audio Post Studio
Mix
Sound Design
Assistant Mixer
执行制片
制作公司制片

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started