Eric Stern
Managing Director / Partner at Anonymous Content, Los Angeles
Culver City, 美国
标题Gentleman Jack
广告公司
广告战役 Gentleman Jack
广告主 Jack Daniel's
品牌 Jack Daniel's
首次发布日期
行业领域 烈酒,加烈葡萄酒
剧情简介 Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished.


Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers.


The campaign makes the point that even though Gentleman Jack is a step up in refinement, it’s still from the same people who make Jack Daniel’s, and it’s still made for friends of the brand.
媒体类别 电视
长度
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Social Manager
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文案
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VP Creative
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Mix
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