| 标题 | Depzman - Life Cut Short |
| 广告公司 | McCann London |
| 广告战役 | Life Cut Short |
| 广告主 | Joshua Ribera Foundation |
| 品牌 | Joshua Ribera Foundation |
| 首次发布日期 | 2022 / 10 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | Depzman, a well-known Birmingham grime rapper on the cusp of stardom, was stabbed to death in 2013. The Joshua Ribera Foundation fights knife crime in his name. In 2022 they released a new Depzman song telling the story of his life and death using deepfake audio. Instead of a copywriter, we worked with a rapper to write the lyrics. On the anniversary of Depz’s funeral, the music video launched on SBTV, the UK’s biggest urban music channel. A hyper-targeted media push ensured it reached our key audience of young people, getting 6m plays in 2 weeks across Radio, YouTube, TikTok & Spotify – ranking #11 on YouTube’s trending videos.The campaign is now being used as an educational tool and has been shown to 30,000 school kids in youth violence workshops. It has been adopted by the UK prison network in 65 prisons as a powerful & emotive deterrent to inmates. |
| 媒体类别 | Music Video |
| 长度 | |
| Artist | Joshua Ribera |
| 首席创意官 | Rob Doubal |
| 首席创意官 | Laurence Thomson |
| 创意总监 | James Crosby |
| 创意总监 | William Cottam |
| 创意团队 | Lee Elliot |
| 创意团队 | Rory Peyton-Jones |
| Head of Production | Ben Clark |
| 执行制片 | Pedro Pinto |
| 制片 | Andrei Cebotari |
| 执行制片 | Rhory Daniels |
| 执行制片 | Tom Ringsby |
| Planner | JJ Bender |
| Planner | Joy Molan |
| Business Director | Tom Oliver |
| 客户经理 | Rohin Lalli |
| 项目经理 | Hannah Graff |
| 项目经理 | Georgia Wettenhall |
| 媒介公司 | SBTV |
| 媒介公司 | Ocean Outdoor |
| 制作公司 | Craft London |
| 导演 | BRIGHTNIGHT |
| 摄影指导 | Paddy Cartwright |
| 制作公司 | Intergalactic Studios |
| 后期制作 | Black Kite Studios |
| 剪辑师 | Paddy Cartwright |
| 剪辑师 | Matt Dollings |
| PR Agency | Weber Shandwick - London |
| 音乐 | Native Music |
| Writer | Alison Cope |
| Writer | ShadowCV |
| 制片 | PhazeFX |
| Executive Producer, Music | Dan Neale |
| Head of Production | Fred Ashworth |
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