| 标题 | Lucy and the boy |
| 广告公司 | Leo Burnett |
| 广告战役 | Share Aware |
| 广告主 | National Society for the Prevention of Cruelty to Children |
| 品牌 | NSPCC |
| 首次发布日期 | 2015 / 2 |
| 行业领域 | 公共安全、保健及卫生 |
| 广告口号 | Every childhood is worth fighting for. |
| 剧情简介 | Hornet Directors Yves Geleyn and Dan & Jason paired up to help launch this campaign for the National Society for the Prevention of Cruelty to Children (NSPCC), Britain's leading children's charity fighting to end child abuse. The cautionary spots tell two different stories of how social media can influence and affect children, and unfortunately, how it can sometimes harm them. The NSPCC acts on behalf of all children through inspirational, approachable, genuine and bold messages with the aim of preventing abuse, support parents and offering resources. |
| 媒体类别 | Web Film |
| 长度 | |
| 媒介总监 | OMD UK |
| 后期制作 | Prodigious |
| Agency Producer | Abby Jenkins |
| 执行创意总监 | Justin Tindall |
| 剪辑师 | Anita Chao |
| Lead Character Designer | Adrian Johnson |
| Compositor | Richard Kim |
| 执行制片 | Jan Stebbins |
| 音频后期制作 | Nick Angell |
| 制片 | Cathy Kwan |
| 文案 | Alison Steven |
| 美术指导 | Liam Bushby |
| 创意总监 | Beri Cheetham |
| 制作 | Kit Altin |
| Agency Producer | Bruce Macrae |
| 战略企划 | Alexandra Gill |
| Storyboard Artist | Carlos Laura Murphy |
| 动画 | Jacob Kafka |
| 设计师 | Anna Bron |
| 动画 | Mike Luzzi |
| Animation Director | Mike Luzzi |
| 动画 | Angela DeVito |
| 动画 | Keelmy Carlo |
| 动画 | Krystal Downs |
| 动画 | Mark Pecoraro |
| 动画 | Natalie Labarre |
| 动画 | Nivedita Sekar |
| 动画 | Sean Lattrell |
| Lead Compositor | Ted Wiggin |
| Compositor | Stephanie Andreou |
| 制作公司 | Hornet |
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- 广告公司:
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- 品牌:
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- 广告公司:
- Leo Burnett