| 标题 | Snackulator |
| 广告公司 | Saatchi & Saatchi NY |
| 广告战役 | Fruitsnackia web experience |
| 广告主 | General Mills |
| 品牌 | Fruitsnackia |
| Posted | 1月 2013 |
| 行业领域 | 巧克力，巧克力棒，糖果，口香糖 |
| 剧情简介 | Fruit Snacks Digital experience launches “build-your-own-character” feature NEW YORK, NY – JAN 23, 2013 – This week General Mill’s Fruit Snacks brand launched a new feature for their popular Fruitsnackia web experience. The feature, created by Saatchi & Saatchi New York, gives visitors the chance to create their own citizen of Fruitsnackia, interact with it online, and even enter a competition to win prizes. To help kids get in on the fun of Fruitsnackia.com, the agency launched the Snackulator X-75F - a way to create your own Snackian citizen and possibly have it featured in a brand new commercial. The feature continues to build on the popularity of the Fruitsnackia Television campaign and the accompanying digital experience. “Fruitsnackia is all about fun and creativity,” said Con Williamson, Chief Creative Officer of Saatchi & Saatchi New York. “People have really responded to the Fruitsnackia universe, and the Snackulator is a great way for us to let people interact with it in a new way.” http://fruitsnackia.com/#/snackulator |
| 媒体类别 | 网站 |
| 更多信息 | http://fruitsnackia.com/#/snackulator |
| 首席创意官 | Con Williamson |
| 执行创意总监 | Tom Eslinger |
| 创意总监 | Justin Ebert |
| 创意总监 | Alex Lea |
| Lead Designer | Mike Foran |
| 设计师 | Johnny Birmingham |
| 文案 | Catherine Johns |
| 客户主管 | Caroline Engram |
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