| 标题 | #SoyonsHumains |
| 广告公司 | Altmann+Partners |
| 广告战役 | #SoyonsHumains |
| 广告主 | Fondation Abbé Pierre |
| 品牌 | Fondation Abbé Pierre |
| 首次发布日期 | 2017 / 12 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | This guerilla campaign aims at raising awareness on a monstrosity very few know about: anti homeless-equipment. They blossom in cities in general indifference, taking on creative shapes to hide their purpose: stop homeless people to settle in. To expose this inhuman treatment to people, the campaign got directly in the streets. We glued posters ON those urban devices with a clear message: rather than preventing the homeless from sleeping here, let’s give them a decent place to live elsewhere. People were invited to join the fight tweeting pictures of the anti-homeless equipment they walk by everyday. Quickly they became aware of this unacceptable situation. Outraged, they started exposing it, demanding to remove the devices off the streets (which happened for two of those equipments). |
| 媒体类别 | 户外广告 |
| 长度 | |
| 创意总监 | Olivier Altmann |
| 文案 | Dimitri Lucas |
| 美术指导 | Anthony Lietart |
| Management (Agency) | Edouard Pacreau |
| Management (Agency) | Samya Mamoni |
| Management (Agency) | Laure Maisonneuve |
| Executive Director | Alex Murphy |
| Art Director Assistant | Charlotte Sindic |
| 插图画家 | Mudwick Hernandez |
| 音效制作 | La Maison de Production |
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