Rodrigo Coletto
文案 at REF+
São Paulo, 巴西
标题#StopAbusiveShipping
广告公司
广告战役 #StopAbusiveShipping
广告主 Mercado Libre
品牌 Mercado Libre
首次发布日期 2018 / 8
行业领域 在线零售、网上商店
广告口号 #StopAbusiveShipping
剧情简介 With an ongoing political crisis, the Brazilians are more concerned about political matters so they keep an eye on every news about the governing and bring such discussions to the social networks. Finding out that the Correios, a state-owned company, had imposed a 51% increase in shipping, affecting everyone who buys or sells through the internet, the Mercado Livre has brought light to the issue by launching a protest with the hashtag #StopAbusiveShipping. Everyone who would send a letter or an order was invited to participate. All they had to do was write the hashtag on the box, or on the envelope and put the protest inside the Correios, so they themselves spread all of Brazil. With zero investment, we impacted millions of Brazilians and fought for the right to buy online with a fair shipping.
媒体类别 社交媒体
长度
首席创意官
创意总监
美术指导
文案
Chief Operating Officer (COO)
Service Manager
制作公司

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