Jose Aburto
VP Creative at Wunderman Thompson
Lima, 秘鲁
标题The Price of Equality
广告公司
广告战役 The Price of Equality
广告主 Scotiabank
品牌 Scotiabank
首次发布日期 2018 / 5
行业领域 银行、金融、法律和保险
哲学 Peru is the country of Latin America with the highest wage gap between men and women: 29.2%.

We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru.
媒体类别 案例研究
长度
Chief Creative Director
Head Of Art
Creative Director
Copywriter
美术指导
Designer
插图画家

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