标题 | The Price of Equality |
广告公司 | Phantasia | Wunderman |
广告战役 | The Price of Equality |
广告主 | Scotiabank |
品牌 | Scotiabank |
首次发布日期 | 2018 / 5 |
行业领域 | 银行、金融、法律和保险 |
哲学 | Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. |
媒体类别 | 案例研究 |
长度 | |
Chief Creative Director | Jose Aburto |
Head Of Art | Augusto Landauro |
Creative Director | Diego Sugai |
Copywriter | Diana Flores Luna |
美术指导 | Diego Izquierdo |
Designer | Miguel Ucañan |
插图画家 | Rolando Aquije |