标题 | Dance Fight |
广告公司 | Droga5 |
广告战役 | Better than you think |
广告主 | Kepak |
品牌 | Rustlers |
首次发布日期 | 2020 / 10 |
行业领域 | 食品 |
剧情简介 | ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner. |
媒体类别 | Integrated Media/360 Activation |
长度 | |
制作公司 | Biscuit Filmworks UK |
音效 | String and Tins |
音乐 | Audio Network |
首席创意官 | David Kolbusz |
创意总监 | Dave Wigglesworth |
创意总监 | Ed Redgrave |
创意团队 | Sara Sutherland |
创意团队 | Philippa Baines |
创意团队 | Melina Filippidou |
创意团队 | Ash Hamilton |
Lead Designer | Stephanie McArdle |
设计师 | Julia Kuisma |
Motion Designer | John Beechey |
Studio Director | Tim Larke |
Group Account Director | Jonny Tennant-Price |
客户总监 | Georgie Bowie |
Strategist | Guy Reason |
导演 | Jeff Low |
制片 | Peter Montgomery |
Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
制片 | Jeff McDougall |
摄影指导 | Igor Jadue Lillo |
制作设计师 | Caitlin Byrnes |
Hair and Makeup | Andrea Blunt |
Costume | Alecia Ebbels |
剪辑公司 | Work London |
剪辑师 | Saam Hodivala |
Post-production Producer | BEN TOMLIN |
后期制作 | The Mill London |
2D Lead | Dan Adams |
Colorist | Alex Gregory |
Post-production Producer | Nicola Simmons |
Sound Designer | Adam Smyth |
Sound Producer | Charlie Howard |
音乐作曲家 | Jeff Low |