Responsible Party - "Drink More 1"

Buzzman

Buzzman Paris, 法国

2164

该广告属于ACT Responsible项目展品

品牌: Responsible Party
国家: 法国

广告主: Pernod Ricard

标题	Drink More 1
广告公司	Buzzman
广告战役	Drink More
广告主	Pernod Ricard
品牌	Responsible Party
首次发布日期	2021 / 7
行业领域	公共安全、保健及卫生
广告口号	Drink More
哲学	The “Drink More… Water” campaign is based on the Responsible Party Program’s main drivers: to persuade young adults that there is no fun in excessive drinking and to empower them to make the right choices for themselves, thanks to a peer-to-peer approach. Water has always been one of the core elements of the program as it is one of the ways of reducing harmful drinking. The campaign aims to connect with the genZ audience by adopting their own mindset and a simple, impactful and universal message – asking them to “Drink More Water”. By not shying away from showing the unpleasant, embarrassing and harmful consequences of alcohol abuse, the campaign features snapshots of what can happen when people binge drink while encouraging them to “Drink More”, which appears contradictory. The reveal comes at the end of the video. After several requests to “Drink More”, the true message finally becomes clear – “Drink More Water”. It will be launched on July 29th, initially in the UK, Germany, Belgium, Greece, the Netherlands, Mexico, Columbia, Venezuela, Dominican Republic and Kenya.
媒体类别	平面
长度	50 seconds
President / Executive Creative Director	Georges Mohammed-Chérif
Vice President (VP)	Thomas Granger
Managing Director	Julien Levilain
美术指导	Margaux Hontang
文案	Melvin Berréhouc
客户总监	Quentin Grimal
Head of Strategic Planning	Clément Scherrer
Head of Social Media	Julien Scaglione
Head of PR & Communication	Amélie Juillet
PR & Communication Manager	Renaudineau Paul
Head of TV Production	Vanessa Barbel
制片	Assya Mediouni
制作公司	Artillerie
导演	Arthur Couvat
制片	Philippe Avendaño Vera
音效制作	Schmooze
摄影	Natas 3000