| 标题 | The Messy Look |
| 广告公司 | BBH |
| 广告战役 | Hair Tutorials |
| 广告主 | Unilever |
| 品牌 | Axe |
| 首次发布日期 | 2013 / 9 |
| 行业领域 | 护发产品 |
| 剧情简介 | The Hair Tutorials aim to educate guys who think hair tutorials are just for girls. The four comedic films demonstrate how to achieve the messy, spiked, clean and natural look - in typical AXE style, of course. |
| 哲学 | The creative idea, ‘First Impressions Count’, highlighted the importance of well styled hair when meeting that special someone for the first time. After encouraging guys to buy the hair styling range, AXE is now launching a campaign to help guys get the best results from the products. |
| 问题 | Get guys to choose, use and buy Axe hair products and help them to get the best results |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 法国 |
| 音效 | Factory Studios |
| 广告经理 | Dean Aragon |
| 执行创意总监 | David Kolbusz |
| Strategy Director | Jonathan Bottomley |
| Strategic Business Lead | Ngaio Pardon |
| 导演 | Nick Jasenovic |
| 制片 | Neil Cray |
| 创意团队 | Harry Orton |
| 创意团队 | Robin Warman |
| 创意团队 | Mark Lewis |
| 创意团队 | Matt Fitch |
| 创意总监 | Gary McCreadie |
| 创意总监 | Wesley Hawes |
| 广告公司制片 | Glenn Paton |
| 客户总监 | Heather Cuss |
| 客户总监 | Roxane Gergaud |
| 客户经理 | Cressida Holmes-Smith |
| 制作公司 | Caviar |
| 执行制片 | Anna Smith |
| 摄影指导 | Ben Todd |
| 后期制作 | Framestore |
| 剪辑师 | Sam Jones |
| 剪辑公司 | Cut and Run LA |