| 标题 | No Bad Blood |
| 广告公司 | MHP Communications |
| 广告战役 | No Bad Blood |
| 广告主 | Swedish Orphan Biovitrum |
| 品牌 | SOBI |
| 首次发布日期 | 2023 / 10 |
| 行业领域 | 保健与医药产品 |
| 哲学 | Great Guns London, in collaboration with MHP Group, proudly presents ‘No Bad Blood’, an inspiring campaign film for specialised international biopharmaceutical company, Sobi. Directed by Calum Macdiarmid, it shines a light on the lives of people diagnosed with Immune Thrombocytopenia (ITP), an autoimmune disease that prevents blood clotting and can cause fatal bruising and bleeding. Great Guns director Calum Macdiarmid was brought onto the campaign to find a thoughtful and poetic way to let ITP patients know that they are not alone, and that there are ways to alleviate their symptoms. Reading through case studies and detailed personal stories - many so raw and powerful that they read like poetry already - Calum embarked upon the process of composing a poem for the campaign. A collaborative effort, it seeks to resonate with those who have once felt like they must give up a part of themselves due to the disease. The poem is narrated by BAFTA-nominated actor Sọpẹ́ Dìrísù, whose raw performance beautifully draws out its emotion. Beginning by exploring the setbacks of the disease, it quickly takes on an inspiring defiance reinforced against the backdrop of the film’s cast. All genuine people who live with ITP, we see them continue to pursue their passions as they do in real life, diving, riding on a motorbike, and getting ready to face the day, undeterred by their diagnosis. The film thus articulates the transformative power of an effective care plan, enabling patients to indulge in their passions once again and live a fulfilling life. Shot on limited 16mm film, production required discipline. To make the most of the stock they had, the team, led by DOP Adric Watson, held back from re-filming shots, a restraint which not only freed up time to cover all three locations in a single day, but also lends a more raw authenticity to the final campaign. |
| 媒体类别 | Web Film |
| 长度 | |
| 制作公司 | Great Guns |
| 创意总监 | Martin Reed |
| Senior Director | Alison Dunlop |
| 导演 | Jaber Mohamed |
| Associate Director | Lisa Tweddle |
| 客户总监 | Shamilah Nyiramukwaya |
| Digital Manager | Daisy Stephens |
| Senior Account Executive | Lulu Price |
| 广告经理 | Mervyn Morgan |
| 导演 | Calum Macdiarmid |
| 制片 | Al Eales |
| 执行制片 | Kate Phillips |
| 执行制片 | Sheridan Thomas |
| 执行制片 | Laura Gregory |
| 摄影指导 | Adric Watson |
| 剪辑师 | Ollie Davis |
| Grade Artist | Richard Fearon |
| 后期制作 | Black Kite Studios |
| 音乐 | Anton Morgan |
| 音乐 | TwoAm Music Global |
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