标题 | Home Menu Mix |
广告公司 | DDB Bucharest |
广告战役 | Home Menu Mix |
广告主 | McDonald's |
品牌 | McDonald's |
首次发布日期 | 2023 / 3 |
行业领域 | 餐馆与快餐 |
哲学 | DDB Romania launches a new value platform for McDonald's Romania dedicated to all those who want a deal that saves both their day and their budget. Maria, the main character of the commercial is the epitome of a hyper-rational person who considers all scenarios with her mathematical thinking. With a personality inspired by some of the female characters that have recently entered pop culture, Maria becomes the ideal protagonist to launch McDonald's new platform: Home Menu Mix, a platform that highlights people's need for a good value for money. |
媒体类别 | 互动 |
长度 | |
执行创意总监 | Roxana Nita |
Senior Art Director | Ana-Ramona Tanasă |
Senior Copywriter | Alexandru Iliescu |
Strategy Director | Ioana Dobrinescu |
客户总监 | Georgiana Rotaru |
客户经理 | Dana Popescu |
广告经理 | Irina Angelescu |
广告经理 | Alexandra Todirica |
广告经理 | Lucia Rudaci |
广告经理 | Cosmina Tapliuc |
制作公司 | Multi Media Est |
导演 | Anton Groves |