| 标题 | The Good Tea |
| 广告公司 | Isobel |
| 广告战役 | The Good Tea |
| 广告主 | Clipper Teas |
| 品牌 | Clipper Teas |
| 首次发布日期 | 2024 / 1 |
| 行业领域 | 咖啡，茶，巧克力饮料，早餐饮料 |
| 哲学 | Ecotone-owned tea brand Clipper has today unveiled a new pan-European integrated campaign, THERE’S TEA, THEN THERE’S GOOD TEA. The campaign, the first to be created by independent creative agency isobel since it was appointed as the tea brand’s European Creative agency last year, communicates Clipper’s Fairtrade and organic tea that supports biodiversity. Anchored with the strapline, There’s Tea, Then There’s GOOD Tea, the campaign will acknowledge that it takes more than just taste to make good tea. It also takes ethical and sustainable sourcing, natural ingredients and a fierce commitment to protect biodiversity to make a truly good cuppa. The work uses colourful Clipper-style illustrations drawn humorously over animals in nature, to celebrate the joy that comes from making a more sustainable choice. The work was animated by Seed Animations and features bespoke music tracks, composed by Lostboy. The campaign will break in the UK first, from 15th January, across TV, VOD, social and OOH, before being rolled out across other European markets later in the year. The advertising will be supported by new Clipper packaging, including a number of eye-catching limited-edition packs, in-store activity and an on-pack promotion, developed by Straight Forward Design. |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | Bryan Martins |
| 广告经理 | Hayley Murgett |
| 广告经理 | Ali Kirk |
| 执行创意总监 | Ben Stump |
| 执行创意总监 | Simon Findlater |
| 制片 | Amy Hansen |
| Head of Account Management | Lisa Roscoe |
| Senior Account Director | Becky Devereux-Pile |
| 客户经理 | Ellie Dickinson |
| Planning Partner | Steve Hastings |
| Chief Executive | Paul Houlding |
| 设计师 | Jemal Mustafa |
| 设计师 | Chan Spencer |
| Motion Designer | James Lyle |
| 创意总监 | Morgan Powell |
| 执行制片 | Neil Kidney |
| Animation Studio | Seed Animation Studio |
| 制片 | Rebecca Hardess |
| 动画 | Freddie Elsom |
| 动画 | Giulia Frixione |
| 动画 | Daisy Mojave Holland |
| 动画 | Thomas Knowler |
| 动画 | Josep Bernaus Valls |
| 设计师 | Hugo Cuellar |
| 设计师 | Thomas Bryson-King |
| 音乐作曲家 | Lostboy |
| 音效 | Bark Sound |
| Sound Designer | Jak Melvin |
| Sound Producer | Emily Garaway |
| Pack Design | Straight Forward Design |