标题 | Bienvenue Ailleurs |
标题 (原始语言) | Bienvenue 4 |
广告公司 | VML |
广告战役 | Welcome Elsewhere |
广告主 | Satellite |
品牌 | Satellite |
首次发布日期 | 2014 |
行业领域 | 珠宝首饰 |
剧情简介 | ‘WELCOME ELSEWHERE’Distinctive jewels for distinctive Women : Women with personality |
哲学 | TAKING WOMENINTO THE BRAND’S WORLD By creating an identity and a strong brand imageout of the traditional codes of jewellery. We built this fashion campaign full of poetry and modernity, on Muses and Princesses to highlight the richness and diversity of the brand’s inspirations |
问题 | How to make Satellite stand out in this ultra competitive market where everybody speaks loud and say the same?How to create ownable communication codes to set the Satellite brand image? |
结果 | This new territoryhas been declinedin display, press, digital, POS, leaflet, website and all tools of the brand’s communication |
媒体类别 | 平面 |
创意总监 | Pierrette Diaz |
美术指导 | Stéphanie Pasteur |
文案 | Cédric Hamelin |
摄影师 | Anoush Abrar |
摄影师 | Florence Moll |
战略企划 | Amélie de Chasteigner |
客户经理 | Dorothée Mianet |
客户经理 | Eugénie Rodrigues |
Art Buyer | Claire Nicaise-Schindler |
Retoucher | Süsstrunk & Jericke |