标题 | The Real Young :60 |
广告公司 | Saatchi & Saatchi Health |
广告战役 | The Real Young |
广告主 | FAD |
品牌 | FAD |
Posted | 3月 2019 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO. |
媒体类别 | 互动 |
长度 | |
General Creative Director | Óscar Martínez |
创意总监 | Miriam Gutierrez |
创意总监 | Nani Albéniz |