Delta Faucet - "Anthem"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, 美国

9448

品牌: Delta Faucet
国家: 美国

广告主: Delta Faucet

标题	Anthem
广告公司	Leo Burnett Chicago
广告战役	HappiMess
广告主	Delta Faucet
品牌	Delta Faucet
Posted	8月 2014
行业领域	家用电器、家具及园艺工具
广告口号	see what Delta can do
剧情简介	The new Delta Faucet “HappiMess” campaign embraces life’s messy moments. When Delta innovations make getting clean just as beautiful as getting dirty, that’s “HappiMess.” Created by Leo Burnett Chicago, “HappiMess” is about living every day to its messiest. It allows people to see the beauty in the mess and remember that with messes come accomplishments, memories and fun. As a kid, there’s nothing better than digging around the backyard or making a mess in the kitchen getting covered with flour. Or as an adult, getting sweaty after a good run or muddy hike in the woods. Consumers will have the opportunity to share their own messy moments through a Delta #HappiMess social media sweepstakes, which was kicked off August 11. The user-generated content will be aggregated and showcased at delta.com/happimess. The contest will also be supported in a dedicated digital campaign, featuring banners that will play :15 second “HappiMess” vignettes lifted from the main TV spot. The 30-second "Anthem" spot was underscored by “We Belong” by RAC featuring Katie Herzig.
媒体类别	电视
长度	30 seconds
制作公司	Furlined
首席创意官	Susan Credle
执行创意总监	Charley Wickman
VP Creative Director	Jo Shoesmith
联合创意总监	Greg Nobles
联合创意总监	Brooke Anderson
执行制片	Tom Kerimidas
Producer	Rena Dusenbury
导演	Yael Staav
VFX/SPX	The Mill Chicago
Editorial	White House
剪辑师	David Cea
Music Track	'We Belong' performed by RAC featuring Katie Herzig
Music Editorial	Yessian Music
摄影指导	Max Goldman