| 标题 | Join the flip side: Season 2 |
| 广告公司 | Wieden + Kennedy Amsterdam |
| 广告战役 | Join the flip side II |
| 广告主 | Samsung |
| 品牌 | Samsung Galaxy |
| 首次发布日期 | 2023 / 7 |
| 行业领域 | 手机与寻呼机 |
| 剧情简介 | The spot opens on five friends hanging out at a lakeside camp. One of them tells the tale of the Samsung Galaxy Z Series: “once you see it, you must have it”. Initially dismissive, the others notice a guy pulling out his Galaxy Z Flip4 and, in true horror style, one by one they fall under its power. |
| 哲学 | Switching phone brands is not that scary, we promise. A new campaign by Wieden+Kennedy Amsterdam for Samsung Galaxy riffs on classic teen horror to show people that giving in to their fascination with innovation is nothing to be afraid of. Come join the flip side... The campaign was inspired by the well-documented social phenomenon that people often move with the crowd in fear of being the first to try something new. Samsung wants to show that if you take the step to go beyond that fear you might discover something that better fits your needs. And the Samsung Galaxy Z Series is worth taking the leap. With its innovative foldable design, it’s easy to use, easy to pocket and perfect for taking group shots or watching video hands-free. So why deny yourself a real innovation? Wieden+Kennedy Amsterdam and Samsung have a long-standing partnership creating inspiring campaigns with global reach. This campaign builds on the success of the award-winning Join the flip side film (2022) which imagined the Samsung Galaxy Z Flip4 as the object of obsession in a psychological thriller. The new Samsung Join the flip side campaign launches globally today (07 July). As well as the 120-second long form, there will also be 60-second, 30-second, 15-second and 6-second edits. |
| 媒体类别 | Branded Content |
| 长度 | |
| 市场 | 挪威, 英国, 西班牙 |
| 音频后期制作 | 750mph |
| 广告经理 | YongWoo Kim |
| 广告经理 | Nooree Hur |
| 广告经理 | Jisu Goh |
| President | Blake Harrop |
| 首席创意官 | Eric Quennoy |
| 首席创意官 | Mark Bernath |
| 创意总监 | Ramona Todoca |
| 创意总监 | Edouard Olhagaray |
| 美术指导 | Kristen Walters |
| 文案 | Andrew Duncan |
| 文案 | Ane Santiago Quintas |
| Head of Production | Jaime Tan |
| 广告公司执行制片 | Anna Harkness |
| 广告公司制片 | Tom Dean |
| Associate Producer | Charlotte Igharo |
| Planning Director | Thom Dinsdale |
| Head of Comms Planning | Elsa Stahura |
| Comms Planning Director | Akua Harris |
| Communications Planner | Aarzoo Singh |
| Head of Account Management & Group Account Director | Eleanor Thodey |
| 客户总监 | Raquel Castro |
| 客户经理 | Katie Longson |
| 客户主管 | Allie Bottinelli |
| Business Affairs | Akvilina Jaskunaite |
| 制作公司 | Bacon OSL |
| Directors | Matias & Mathias |
| 摄影指导 | Andreas Bjørseth |
| Line Producer | Audun Lyngholm Wittenberg |
| 制作经理 | Nicholas Perry |
| 执行制片 | Samuel Cantor |
| 制作设计师 | Laura Sabat |
| Costume | Jane Marshall Whittaker |
| Production Service Company | Tickle Film |
| Service Producer | Romina Tedoldi |
| 1st AD | Robert Diment |
| 剪辑公司 | White House Post |
| 剪辑师 | Ben Canny |
| Sound Design and Mix | Giselle Hall |
| Sound Producer | Olivia Ray |
| Sound Producer | Aishah Amodu |
| Music Supervision | Steph Grace-Summers |
| 音乐 | Friday Music |
| Flame Artist | Paul Wilmot |
| 后期制作 | Black Kite Studios |
| Post-production Producer | Alizée Levrino |
| Colorist | Julien Alary |
| 后期制作 | TMLS |
| Post-production Producer | Eli Sandal |
| 创意总监 | Emma Mällinen |
| 美术指导 | Juliana Miguéis |
| 文案 | Jowi Kemper |
| 制片 | Nili Zadok |
| 制片 | Katarina Pepichova |
| 制片 | Jaime Siordia |
| Studio Director | Lizzie Murray |
| 设计师 | Shen Hou |
| 3D Illustrator | Kaye Cao |
| Motion Designer | Sohyeon Nam |
| Motion Designer | Serhii Serbin |
| Motion Designer | Stelios Nikolaou |
| 制作公司 | The Mill London |
| 执行制片 | Thomas Cole |
| Senior Producer | Rose Harding |
| 创意总监 | Ricky Weissman |
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